31. The pyramids of Egypt, Colosseum in Rome, Parthenon in Athens and Eiffel Tower in France are examples of:
a. Prehistorical sites.
b. Historical sites.
c. Heritage sites.
d. Cultural sites.
32. The Statue of Liberty, Big Ben, Mt. Fuji and Sydney Opera House can be classified as:
a. historical attractions.
b. iconic attractions.
c. ephemeral attractions.
d. natural attractions.
33. An emerging form of niche tourism that involves the consumption of usually locally produced food and drink is known as:
b. wine tourism.
c. food tourism.
d. culinary tourism.
34. Golf courses, casinos, theme parks, hiking trails and ski resorts are all examples of:
a. specialised recreational attractions.
b. scenic recreational attractions.
c. scenic regional accommodation.
d. seasonal recreational attractions.
35. Cathay Pacific and Qantas sharing the same flight is an example of:
a. code sharing.
b. monopoly sharing.
d. Star Alliance distribution.
36. 'Allocentric' tourists are also known as:
c. niche tourists.
37. A tourist who visits a destination once and loves it, but cannot afford to visit that destination again, displays:
a. low loyalty.
b. spurious loyalty.
c. latent loyalty.
d. high loyalty.
38. Stanley Plog is best known for introducing the:
a. concept of market segmentation.
b. family life cycle model.
c. psychographic typology.
d. idea of multilevel segmentation.
39. The 'pink dollar' refers in the textbook to:
a. the purchasing power of females.
b. the purchasing power of gay and lesbian consumers.
c. tourism revenues earned in formerly communist countries such as Russia.
d. money spent on raising children rather than going on tourism trips.
40. The five stages of the destination selection process are:
a. decision to travel, evaluation of alternatives, final destination selection, tourism experience and recollection/evaluation.
b. decision to transit, evaluation of alternatives, final destination selection, tourism experience and recollection/evaluation.
c. decision to travel, evaluation of alternatives, arrival at final destination, tourism experience and recollection/evaluation.
d. decision to travel, evaluation of destination, transit selection, tourism experience and motivation.
41. Socio-demographic segmentation considers the following variables:
a. gender, age, family lifecycle, education, occupation and income.
b. genre, age, family lifecycle, education, occupation and income.
c. gender, age, family lifecycle, education, reputation and income.
d. gender, age, family lifecycle, education, business and income.
42. Psychographic segmentation is complex and includes a combination of factors such as:
a. motivation, age, and income.
b. personality type, expenditure and place of residence.
c. motivation, personality type, attitudes, perceptions and needs.
d. income level, age and perceptions.
43. A tourist travelling on a package tour, staying at Sheraton, visiting a theme park and museum and eating at McDonalds or Burger King would be classified by Plog as:
44. The self-actualisation stage of Maslow's hierarchy of human needs refers to:
a. basic life needs.
b. safety needs.
c. achievement, status and responsibility.
d. personal growth and fulfilment.
45. Tourists who visit a specific tourism product for sport, marriage, Spring Break, birthdays, anniversaries and family reunions can be segmented by:
c. travel occasion.
d. destination coverage.
46. A variant of the backpacker market that combines elements of the backpacker and digital nomads and actively engages in social media are:
a. Gen Y.
d. grey nomads.
47. The fact that tourism services cannot be produced and stored for future consumption indicates the quality of:
48. The fact that tourism services are produced and consumed at the same time and in the same place indicates the quality of:
49. Which one of the following is not a component of the 8P marketing model?
50. A SWOT analysis is a useful method to facilitate strategic marketing and management. The acronym SWOT refers to the following:
a. strengths, word of mouth, opportunities and trends.
b. statements, weaknesses, objectives and taste.
c. strengths and weaknesses (internal environment) opportunities and threats (external environment).
d. strengths, opportunities (internal environment) weaknesses and threats (external environment).
Question answered on Mar 11, 2020
Question answered on Mar 11, 2020