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(Solution document) If you've had a really bad day (one of those "I wish I had stayed in bed days"), is there a product that always makes you feel better.


If you've had a really bad day (one of those "I wish I had stayed in bed days"), is there a product that always makes you feel better. How about at the holidays; does your family have favorite foods that you associate with all the good things the holidays mean to you. The firms that make those products certainly hope so, because it means they have been successful in creating a brand image that you associate with positive feelings or values. We don't even have to eat that favorite food; just the logo or jingle can cause us to make those associations. But

 







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